Mailing Equipment

Earlier this month The Wall Street Journal published an excellent article written by Teri Evans, titled: "Firms Hold Fast to Snail Mail Marketing". While it's no surprise to me just how big of a difference direct mail marketing makes, some of the information in this article could be very useful when you're trying to convince business owners of how important it is to include direct mail in their overall marketing mix.

As is pointed out in the article, the type of direct mail campaign utilized is also very important. One paragraph in the article reads:

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If you're in the mailing industry, then you have probably heard the term "read-print", but what exactly is read-printing?

A read-print system normally consists of an envelope inserter, an inkjet system mounted on an in-line -or an open ended- transport, and some kind of camera or scanner system, e.g. a Lake Image Vision System. Many mailers already have some or most of what is needed for read-print inserting.

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