Mailing Equipment

When printing errors occur, there's no question how costly waste and spoilage is. This is why Lake Image Systems' IntegraVisionPQ is bound to be a hit, this September, at Print 09'. IntegraVision PQ identifies hickeys, blemishes, streaks, voids, missing characters, deteriorating toner/ink at production speeds for the entire web or sheet width.

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With Postage Rates continuing to rise, each mailing piece becomes more valuable. This is why many advertisers are going the extra mile to personalize each mailing piece. As a result, there has been a strong push in the market to match a personalized letter to a name on a closed face envelope. This is in contrast to the Window envelopes that have been used in the past.

With the continued increases in Postage rates, each mailing piece is becoming more valuable. Add the fact that every address has to go through National Change of Address Service (NCOA or MOVE updates) and it becomes more and more important that your advertising is directed at the right person. As a result, there has been a strong push in the market for personalized mail. This includes the idea of discarding window envelopes in exchange for a personally addressed “closed face” envelope. This address is often matched to a personalized letter on the inside.

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