Mailing Equipment

I had mentioned in an earlier blog that I would write something about symbologies used by the print industry for document identification / verification. Well, here it is!

When you are reviewing a camera system to purchase, the reading capabilities should be at the top of your list of considerations.

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Earlier this month The Wall Street Journal published an excellent article written by Teri Evans, titled: "Firms Hold Fast to Snail Mail Marketing". While it's no surprise to me just how big of a difference direct mail marketing makes, some of the information in this article could be very useful when you're trying to convince business owners of how important it is to include direct mail in their overall marketing mix.

As is pointed out in the article, the type of direct mail campaign utilized is also very important. One paragraph in the article reads:

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