Mailing Equipment

With Postage Rates continuing to rise, each mailing piece becomes more valuable. This is why many advertisers are going the extra mile to personalize each mailing piece. As a result, there has been a strong push in the market to match a personalized letter to a name on a closed face envelope. This is in contrast to the Window envelopes that have been used in the past.

With the continued increases in Postage rates, each mailing piece is becoming more valuable. Add the fact that every address has to go through National Change of Address Service (NCOA or MOVE updates) and it becomes more and more important that your advertising is directed at the right person. As a result, there has been a strong push in the market for personalized mail. This includes the idea of discarding window envelopes in exchange for a personally addressed “closed face” envelope. This address is often matched to a personalized letter on the inside.

Follow up:

For this type of personalization, there are a number of options that can be added to your existing envelope inserter. This includes Vision Camera systems, which can ensure that two or more pre-printed items match each other. For instance, you can install a camera near the insert pocket of your inserter and on the output for the purpose of ensuring that the letter and envelope match each other. Every document is verified and in the event of a mismatch, your machine will stop.

A more advanced option includes in-line inkjet addressing with document tracking. This involves reading a document in the pocket of your inserter and sending the data to a downstream inkjet system. The progress of the document is tracked throughout the inserter, and when the completed envelope reaches the inkjet, the correct name is released and printed on the outside of the envelope. This method saves will save you a lot in the way of time and labor, because you don’t have to pre-print your envelopes and you don’t have to keep them in any kind of order. You can read more details about all of these methods at: http://www.addresserbasedsystems.com/vision-print-integrity-systems