Mailing Equipment

Thank you Michael, for the comment and the valuable information.

We found that personalized mail was a good first step, but the calls to action didn't feel as personal. So, we added personalized URLs to our mailers giving our recipients somewhere to go.

Next we kicked it up a notch with personalized "dimensional" mail and personalized guerilla mail. That's when we discovered our landing pages were a let down. People got all excited about the personalized mail only to find a regular old HTML landing page on the other end.

We solved that problem with Flash microsites. With motion, personalization and more ways to customize the message by just about anything in the mailing list/database our sites lived up to the mail pieces.

Like you, we hope more people see the value in direct mail and how it can be married to their interactive marketing spend. That's another way to spin it with business owners.

Nice post!

The increased volume of personalized mail is causing many mailers to invest in read-print vision systems. However, that investment has a very fast ROI when you consider the labor savings and increased production speeds.

Every trade show for the industry seems to be moving more in the direction of full process color print, wide array inkjetting and integration of inkjetting, inserting and data verification for personalization. High speed RIP's and "fast" inkjets and lasers are no longer enough!

Most big introductions of new equipment or technology occurs at this show...so even if you miss the various Press Releases, magazine articles, etc., you can catch-up at Print 09.

With Lake Image's excellent reputation for high speed imaging and data verification, there's no doubt that the new print inspection software will be the best in the industry.

We had this done with our two tabbers, a KR and a Buskro, and it works great. Definitely recommend it.

This is great!!! Thanks!! W_Cincinnati

Thanks for writing this.