The personalization of a PURL starts with the website address; e.g. yourdomain.com/Firstname.Lastname Depending on the type of marketing campaign, personalized web pages can be utilized in many different ways. When directed to PURLs, recipients of the direct mailpieces will find forms or surveys already partially or fully filled out for them, or the entire microsite could be a customized, personal advertisement based on the customer's information.

It is no secret that personalized marketing via direct mail (and courtesy of your inkjet) has become and will remain the most effective way to deliver a message and to generate responses. Not only will the utilization of PURLs generate more responses, but real-time response tracking of each campaign will help sales teams take full advantage of every single response. Sales people can be instantly notified when each customer visit's his or her personalized web page. Many options are available when it comes to generating the PURLs on your website; contact your webmaster or web designer for information. Feel free to visit our website or call for more information on inkjeting QR Codes: 800-398-5786

A QR code is a 2 dimensional barcode that is readable by most, modern smartphones. Many companies utilize QR codes to prompt customers to take immediate action; such as to visit a website, make a purchase, download a coupon, or to register for an upcoming event. Advertisers could benefit greatly by using this technology in their bulk mailing campaigns.

Most mailers can take advantage of this promotion, even if the marketing material is already printed. QR codes can be printed with the inkjet addressing system as the mailing pieces are being addressed. Some of the better inkjets are already equipped with the ability to print QR codes. Buskro inkjets, for instance, have many different kinds of barcodes, including QR codes, programmed into the software. Other options are available for mailers who do not yet have the ability to print QR barcodes.

Feel free to give us a call, here at Addresser Based systems, for more information on printing QR Barcodes 800-398-5786 Click here for official USPS Promotion Rules and Regulations.

Whether or not a company has an internal maintenance department, getting service support and parts from a reputable company, such as Addresser Based Systems, for Buskro and all production equipment is important.

1. Dries on Most press applied coatings
2. Consumables cost is only about 30 cents per thousand. This is a fraction of the cost for cartridges, and does not require the added maintenance costs of higher end systems.
3. Great quality- "Jet Black" appearance
4. Solvent is mild enough to be environmentally safe and does not require venting
5. Start up and shut down of the system is as simple a quick "purge" and a wipe with a lint free cloth.
6. 2.5" and 5" print head sizes are seamless, allowing you to print anywhere in the image without lines or stitching.

What type of system uses the Cezanne Ink? Cezanne ink can be used with our new 2500 series Atlas printhead. Larger nozzles in this new printhead allow us to use fast drying ink without the danger of clogs or constant lines.....a common problem with older systems. This represents a continued evolution and improvement of our Atlas printing technology. As an added benefit, the system cost has also been reduced over previous version.

If you are currently using an older Atlas System, there are upgrades available for converting your system to the new 2500 series technology. And if you're thinking of adding another inkjet system to your line-up, you may find that the Atlas 2500 with Cezanne ink will pay for itself in consumables and drying ability.

An example: Many cartridge types cost $1.40/M or more in consumables. Aqueous compatible inks tend to be on the higher end of the spectrum. So for every 1 million addresses, you are spending an additional $1,000 in ink alone! And it's very likely that you are running your equipment slower to allow dry time, driving up your cost of labor. Cezanne ink allows you to run with much lower ink costs, higher speeds, and better quality. Feel free to call anytime for more information: 800-398-5786. Or visit our website!

• Higher Speeds: Speeds of up to 40% faster than other cartridge based systems.
• Higher Quality: Smaller droplet size and "tighter dot pattern" allows for a clean, crisp image.....even at high speeds. There is no longer a need to drop to a "jagged draft quality" in order to obtain high speeds
• Redundant Jets, decreasing the need to wipe cartridges: With the Lexmark, there are duplicate nozzles printing the same image. Over time, paper dust can clog nozzles requiring the operator to wipe cartridges. With the Lexmark, you can go for a longer period without wiping, because of this redundancy.
• Near Seamless Stitching: Print-heads are "pre-stitched" in the mounting assembly with overlapping jets. This allows you to print large images and graphics with high quality
• "More Forgiving" for printhead height: The Lexmark offers a higher "throw distance", which allows you to run the printhead further away from the media. This helps with uneven items, such as booklets, bulky material, or stuffed envelopes.

Best of all, you'll find that the Lexmark system is in the same price range as older cartridge technology. All systems are delivered with a Windows interface that is compatible with Windows 7.0. And the system includes all of the features you've come to expect , including a graphical layout screen and the ability to combine a variety of fonts and graphics.

Call us anytime with questions: 800-398-5786; also visit our website: www.addresserbasedsystems.com

The Walco VF200 feeder is a true "cross-breed", taking the best from both friction and shuttle feeding technologies and adding a few unique features as well. You can feed small post-cards, folded self mailers, or thick catalogs. Minimal set-up is required and no time-consuming experiments with different types of vacuum plates and feed gates. What makes' the VF200 unique? Consider the following:

•Friction and Vacuum are combined: Two wide belts, with a tacky rubber surface are used for a positive drive with a variety of material. These belts have vacuum holes and a vacuum blower can be turned on for additional grip when needed.

•Simple Set-up of Separator: The VF200 has a separator that is located between the feedbelts. It offers two durometers of rubber- one soft, and the other harder. This style of separation allows you to "bend" the material between the belts for "flexible separation". It's also very forgiving in regards to set-up. We've been able to feed everything from Plastic bags to catalogs with minimal change-over.

•The belts extend all the way to the back of the feed base: With a back wedge, you can decide how much of the belt should be in contact with your media. Even the largest pieces can have full contact with the belt if necessary. This is not the case with a vacuum shuttle or standard friction feeder.

•Flat Bed: Unlike a standard friction feeder, the VF200 has a flat bed........it's not angled downward. As a result, your media does not have to buckle or bend as it feeds (as it does with a traditional friction feeder).

•Can Feed a LARGE variety of material: Corrugated boxes, poly-wrapped magazines, uneven thickness, highly glossy, and more

Call anytime for more details on the VF200 Feeder: 800-398-5786

Some argue that the answer is fairly obvious. Many issues will be resolved if you just run the Postal Service as a business. A business must keep their customers happy, right? --Or they'll go elsewhere. The problem is, when it comes to mailing services, postal customers have no where else to go. There is no real motivation to keep customers happy. Another problem is that when a business loses work load, they lay people off, and shut down locations that aren't needed. The USPS could shut down hundreds of small post offices that aren't needed. If this were to happen though, there would probably be a fair amount of public backlash because it would result in thousands of postal employees losing their jobs.

Unfortunately for everyone, postal employees, business mailers, and everyone else in this wonderful country, there is no good solution. Every choice the USPS could possibly make is a double edged sword. No matter what policy and structural decisions the USPS makes, someone is going to get cut.