jengel [Member] in response to: Snail Mail Marketing Far From Dead

jengel [Member] — Wed, 27 Jan 2010 19:51:40 +0000

Thank you Michael, for the comment and the valuable information.

Michael Simmons [Visitor] in response to: Snail Mail Marketing Far From Dead

Michael Simmons [Visitor] — Wed, 27 Jan 2010 15:10:34 +0000

We found that personalized mail was a good first step, but the calls to action didn't feel as personal. So, we added personalized URLs to our mailers giving our recipients somewhere to go.

Next we kicked it up a notch with personalized "dimensional" mail and personalized guerilla mail. That's when we discovered our landing pages were a let down. People got all excited about the personalized mail only to find a regular old HTML landing page on the other end.

We solved that problem with Flash microsites. With motion, personalization and more ways to customize the message by just about anything in the mailing list/database our sites lived up to the mail pieces.

Like you, we hope more people see the value in direct mail and how it can be married to their interactive marketing spend. That's another way to spin it with business owners.

Nice post!

Mailing Equipment - Latest comments on Snail Mail Marketing Far From Dead

jengel [Member] in response to: Snail Mail Marketing Far From Dead

Michael Simmons [Visitor] in response to: Snail Mail Marketing Far From Dead